Mastercraft Tires are one of a number of tire brands owned by the Cooper Tire & Rubber Company. With the slogan, “Master the Road”, Mastercraft tires sets itself as a company that produced high performance, low-wearing tires. Mastercraft produces a number of different tires for many vehicles. Tire types include Ultra-High performance tires designed for enhanced grip, cornering and handling that are suitable for SUV, light truck and passenger vehicles, a passenger tire range, an SUV tire range, Light Truck Tires as well as a commercial range of tires. The range of tires are also sometimes known as Cooper Mastercraft Tires.
"Life is a road trip. And we are its travelers. We know people have places to go and reasons to get there. And we want to be part of that journey, not just along for the ride."